Preparation and research for the music video

Here is the main information needed before we can start filming.

Preparation

Name of track: Insominacs
Artist: Damon Gyett who is 18 and comes from canada
Names of students in the group: Charlotte Pritchard, Becky Kavanagh and Becky Haxuall


Initial research and target audience

-Our target audience will be young adults and teenagers as they are the ones who will listern to this type of music.
-While our research is on different styles of music videas that are used



Outline ideas

-boy band indy style, they are shown preforming in different parts of the video
-storyline is about a relationship between the main singer in the band and hes girlfriend
-throughout the video we look back at past events by useing picture that tranfer us to that time, when their relationship was strong



Conventions of the genre

Convention mean the way things are done within the video this also describe the genre of the music video



the conventions of a music video vary depending on the genre of music. However some general conventions are:
- the artist is shown performing, the lyrics of the song influence what is shown in the video
-the pace of editing fits the pace of the music
-codes of dress reflects the mood of the song

Indie Guitar Band- Indie music videos are normally shot as a live performance, performing on a stage. The structure is purely performance based. They often have longist hair and are normally wearing jeans and a checkerd shirt etc.

Research into Artist

The information we can gather is what we have got from the newgrounds website. So far we know he is 18 and from Canada. We also know that he worte the song for hes girlfriend and is about her past.

Potential Target Audience

At the moment there are many styles of music including pop, indie, rap, classical etc. The main styles teenagers listern to are pop and indie. So by producing a indie style song, the intrest will be coming form the teenagers. So our target audience is teenagers, in which we will have to imprest them with our video. So hopefully our video will had value to the song.

How to increase sales and expand the audience

This can be achieved by useing adverts, posters, flyers, concerts, bill boards, and websites with links.

What resources will you need?

For this video we will need:

boyband another one or two boys on guliters a girl band equipment photos setting inside forest

Justification of ideas in relation to genre and artist

It is a indie style song, so the boy characters will be dress in indie style clothes so jeans and a shirt with converse. Their hair will be longist and over the place. Will are using the idea of the artist, which is that the song was about hes girlfriend. So we will be including a girl who is the total oppersite of him, shes all girly etc. The video will show how perfect their relationship was, and now they are falling apart.