Analyse of finished music video

Our music video communicates well with our target audience in terms of camerwork, lighting, colour, mis en scene and editing.

Firstly our camerawork we used was to try znd fit in with the mood and atmosphere of the song and storyline. The genre of our song is indie, which we chose purposly because we felt we could connect better with that type of song. We use may different shots ranging from close ups of the characters faces to show their emotions, espically the girls. Mid shot and long shot was used and also establishing shots of the park, to show the audience the area we was filming in. In our music video, contains a graphic match of when the girl charcter is setting on a bench with a flower, (close up of her picking the petals off), which then turns into a picture of of when she reciceves a text from her boyfriend, which was is the past. Overall i feel that we including a lot of different shots and produce very good footage for the video.

graphic match

Here is the graphic match we used in our video. It starts of with the flower in the hand then we use a transition that then she ends up with a phone in her hand instead of a flower.

Next is the lighting, which must of our footage was filmed outside. The only worry we had when filming out side was the hope that it wouldnt come over cloudy and start raining, which it didnt, so we was happy about that. When filming i had to also make sure that the camera werent facing directly into the sun otherwise the image shot would be disfigured and hard to see. Meanwhile for the parts we did inside the drama room they had differnt colour lights that we could use, and we did use them. This gave the affect that she was performing live, it looked amazing.

here are some examples of lighting from our music video

Colour was an important topic for us because we wanted to give the sense of past and present. So we came up with many different ideas including useing gray and colour. So most of the scenes that was ment to be from the past was in gray and the other scenes left as normal. One of my ideas was that during the song there a bit that says about "painting it blue to corrospond with you", was to use the colour blue over the scene used for that line. Which then uses connotation. Which worked out pretty well.

connotation

This is a screen shot of the idea of turning the background blue so that the colour is connotation.

Meanwhile for mise en scene a number of things was took into consideration, for example clothes, make up, and hair style. We needed the character to look the oart and match in with the song. So we decided on the boy character to wear jeans and a top, which didnt always go to plan because the boy didnt always have the right clothes on. But the clothes he wore did fit in with the song. Meanwhile the girl was to wear many different outfits such as a dress, skirt etc, to look like the video was filmed over a period of time, which i think was successful. We used a number of props includeing a phone and umbella. The umbella was a great and important prop to use. It became the beginning and ending scenes. Meanwhile the phone was important, because it is the bit in the video that tells the audience what has actually happened. The main locations of our video were Regients park, Oxford town centre and the drama

room.

umbrella grab shots

Editing was very successful we used many different techniques including fades and disslove in between scenes. We also used the editing to change the colour of some scence like the past scenes were changed too grey. Not only this but we also speed and slowed down some of the scene so that it fit in with the mood of the song, that looked good.

present

past

In conection to theroies, we have used post modernism. We have done this by useing ideas from other music video and films such as twlight. Postmodernism meanings that new ideas are taking from old ones, so nothing is new.

Our music video didn't fit with many of the theories we have learnt in class,for example Laura Mulvey. Which was about the focus on erotic desire and feminism, which is normally on the woman. This could not be connected to our music video because in a sense the man is the focus on her erotic desire. This is because the female wants him back. The theory by propp also dont appeal to our video because he says there are 8 key characters within folks stories and that his theory can be applied to most pieces of work. But a music video is harder as we only had two main characters and they didnt fit into any of the charachters. The theory by Todorov is connected to our video. This is because the couple are together at first, then they have go through problems, which the end result is a spilt up. But the outcome of this result is she wants to get back with him, but she cant. Which the stages she go through are:
* Equilibrium- everything is fine and noraml
* Disruption- something happens that disrups the day
* Resolution- the problems that were set up, are solved
* New equilibrium - a new "normal" day, it is different from the first equilibrium because of the disruption/ problem

The last theory we looked at was by Levi-Strauss,in which he focused on binary oppositions. For example that two things are opposite two each other, this could be applied to some degree to our music video. The way it can appeal is that both the main characters were different from each other, but thats what made them work well. His theory also included representations of gender which we have also included as the way the girl is dressed and styled is very stereotypical of a girl and the way the boy looks is very manly, which the audience would recongise.