- In some cases laws were changed films banned, and newspapers demanded the burning of films
-sunsequently in each case it was found that no case could be proven to demonstrate a link between the text and violent acts
- the effects model contributes to moral panics whereby:
.the media produce inactivity, make us into students who want to pass their exams or "couch potatoes" who make no effort to get a job
.the media produces violent "copycat" behaviour or mindless shopping in response to advertisements
- it is still unclear that there is any link between the consumption of violent media texts and violent imitative behaviour
- it is also clear the theory is flawed in that many people do watch violent text and appear not to be influence
- therefore a new theroy is necessary:
USE OF GRATIFICATIONS MODEL
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